🍒 Post-virus, Macau creeps back to life - CDC Gaming Reports

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Gaming operators from Las Vegas to Macau are reeling, and at the same some of the pitfalls experienced by Macau casinos post-COVID 19 pandemic, integrated resorts prioritize their offerings under the new normal?


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celebrations. In normal times during the New Year week, Previous. «4/25 Put on a medical facemask if you want to go back to a casino.


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celebrations. In normal times during the New Year week, Previous. «4/25 Put on a medical facemask if you want to go back to a casino.


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Casinos in Macau, the world's biggest gambling hub, reopen on March year on year with the sector likely to take weeks to get back to normal.


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Casinos in Macau, the world's biggest gambling hub, recently many from Hong Kong, so they have a long way to go to get back to normal.


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Some 33 of Macau's 39 casinos have re-opened following the although no one expects things to be back to normal for many months to come.


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Gaming operators from Las Vegas to Macau are reeling, and at the same some of the pitfalls experienced by Macau casinos post-COVID 19 pandemic, integrated resorts prioritize their offerings under the new normal?


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Low-key return marked by tight rules, with gamblers kept apart from each other and made to wear masks.


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Gaming operators from Las Vegas to Macau are reeling, and at the same some of the pitfalls experienced by Macau casinos post-COVID 19 pandemic, integrated resorts prioritize their offerings under the new normal?


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Not many gaming operators will be able to achieve this kind of customer patronage within a reasonable time frame, unless appropriate strategies and processes are implemented at each phase of the customer journey. Anonymous June 2, Fedurko May 23, Related News Articles. Resort operators should recognize three distinct phases customers will go through as casinos reopen. New Jersey Sen. This is going to be more effective than lots of surface cleaning. Voice of Customer VoC should form the bedrock of every marketing initiative and substantial resources should be allocated to understanding key customer groups. And of course, in the wake of the pandemic, gaming customers will need constant and tangible evidence that their safety is being appropriately safeguarded. Customer research prior to reopening might provide valuable insights to that end. Nevada Gov.{/INSERTKEYS}{/PARAGRAPH} While attention to the health and safety of all will remain the cornerstone of an overarching strategy, maximum effort should also be dedicated to recreating buzz and excitement about the property. Most Popular. With the knowledge, new segmentation models will have to be developed in order to craft effective marketing strategies. Most Read. The post-pandemic gambling mindset needs to be understood. Name, email and comment will be stored in our database. Plexiglass between machines.. In Las Vegas—where two-thirds of operator revenues come from non-gaming attractions—how should integrated resorts prioritize their offerings under the new normal? After a few weeks of the first phase—and provided there are no significant COVID flare-ups—the hope is that customers, as well as employees, will start to settle into behavioral patterns that will stick beyond the crisis period. President Sweeney Calls on Gov. Future-looking operating norms will have to be set in motion based on customer and employee feedback. FREE coffee News Asia-Pacific Gaming Share this:. Airline customers should be tested before they get on a plane. Gaming operators from Las Vegas to Macau are reeling, and at the same time, regrouping. Last Comments 2 Write a comment Write a comment Cancel reply Your email address will not be published. Long-term post-pandemic patronage will depend on how gaming executives respond to both customer and employee mindsets at each phase. You can reach him at sudhir. Just removing the structural barriers that hinder access to a gaming destination does not guarantee that casino customers will start lining up at the door. The way mainland Chinese patrons interact with the gaming industry in Macau will normalize in a different way and rate than how gamblers will come back to casinos in Las Vegas. {PARAGRAPH}{INSERTKEYS}Last updated on: May 18, , h. Every property will have to make its own unique plans for navigating the three phases. If they change nothing, they will likely see drastic drops in customer numbers from per-pandemic quarters, and are rife to lose good employees to serve the few customers they do have. In response and to get ready, Wynn Resorts has prepared a page health and safety plan in consultation with three leading public health medical professionals and fellows of Georgetown and Johns Hopkins Universities. Physical barriers such as cross-border travel restrictions be they interstate or international , much more limited transportation options in particular, via airlines, but also for ferries in Macau and buses and quarantine requirements for customers traveling to or from casino destinations—already are, and will continue to—make it extremely difficult for customers to visit their favorite gambling destinations as easily as they once could. Casinos and airlines should be investing in cheap, quick and reliable coronavirus testing. Make it fun somehow. At this stage, casino operators will have to aggressively reposition and promote their existing offerings. In this phase, gamblers are starting to settle into a new casino, dining, and entertainment reality. Industry observers agree that casinos will need 50 to 60 percent occupancy just to break even when they reopen. Drastic changes in the way employee and customer relationships are handled will be the unifying theme as the industry comes back from the COVID shutdown. At this stage, operators will begin to realize that their customer mix may have changed. Masks on hand and lots of wet wipe disinfectants. Hopefully they will fare better in recovery than in Macau, where casinos reopened on Feb. Understandable anxiety—so rampant during the scouting phase—should have diminished, as new, accepted attitudinal and behavioral patterns begin to take root. Treasure Island and Caesars have also discussed opening back up later in May. Much of this extreme visitor drop is due to tight border restrictions in place in Macau since late March. And the prospects in Las Vegas or Singapore will likely be similarly challenging. All counts were conducted on Tuesday, Wednesday, and Thursday afternoons. New operating models will need to be introduced and refined as operators continue to relearn about their customer base. Casino operators should not assume that players loyal to their brands prior to the pandemic will automatically return. For the last four weeks, Inside Asian Gaming has been carrying out spot-checks on the number of customers in various Macau casinos. Along with this, casinos will begin to have a better idea of their post-pandemic revenue mix. Most Commented. What proportion of total revenues come from gambling? Casinos will do well to realize that the few patrons they attract in the early phases of reopening are worth their weight in gold. But are they focusing on the right things to ensure a strong comeback? Gaming properties that have reopened after weeks of hiatus in jurisdictions like Macau show mostly less than desirable outcomes. Sudhir H. Test the patrons as well as the staff often to prevent becoming a super-spreader business. Obviously, how long each phase lasts will vary from one area to another, and sometimes from casino to casino. With nightclubs and shows shuttered for the foreseeable future, will Las Vegas casinos be able to break even from just gaming and restaurants?